Latest Articles
10 articlesOriginal Research
2026 DFW Home Service Digital Presence Report
We audited 500+ home service businesses across 12 DFW cities. The average lead capture score was 3.8 out of 10. Here's what we found — by industry.
AI & Automation
How AI Is Changing Lead Generation for Home Service Businesses
AI isn't replacing home service businesses — it's giving the smart ones an unfair advantage. Here's what's actually working in DFW right now.
Google Reviews
How to Get More Google Reviews Without Feeling Awkward About Asking
Google reviews are the #1 trust signal for home service customers. Here's a simple system that DFW contractors are using to grow their reviews on autopilot.
Website Optimization
Your Website Looks Great But Nobody's Calling — Here's Why
Your home service website might look professional but still not generate calls. Here are the 5 most common reasons and how to fix each one.
Lead Generation
How Missed Calls Are Silently Killing Your Home Service Business
We audited 300+ home service businesses in DFW. The #1 problem? After-hours calls going straight to voicemail — and the revenue that disappears with them.
Google Business Profile
5 Google Business Profile Mistakes That Cost Home Service Companies Leads Every Day
Your GBP is often the first thing potential customers see. Most home service businesses in DFW are making critical mistakes that push leads to competitors.
Website Optimization
The 7-Point Website Lead Capture Checklist for HVAC, Plumbing & Roofing Companies
Most home service websites are digital brochures, not lead capture machines. Here's the exact checklist Myservly uses to audit and fix websites that don't convert.
Lead Generation
Why DFW Contractors Lose Leads Every Single Weekend
Most DFW contractors shut down lead capture on weekends while homeowners are actively searching. Here's what that's costing you — and the simple fix.
Industry Data
The Real Cost of Slow Response Times for Home Service Businesses
Responding within 5 minutes makes you 21x more likely to qualify a lead. The average DFW contractor takes over 14 hours. Here's what that gap is costing you.
Business Growth
5 Signs Your Home Service Business Is Leaking Revenue Online
Most home service businesses don't know they're losing leads every day. Here are 5 warning signs — and every one of them is fixable.